Starbucks has officially announced its partnership as the Official Coffee Partner of the LA28 Olympic and Paralympic Games, as well as Team USA. This collaboration marks a significant milestone in the company’s ongoing commitment to supporting athletic excellence and community engagement. As the world turns its eyes to Los Angeles in 2028, Starbucks aims to fuel the spirit of competition and unity by providing its signature coffee experience to athletes, fans, and organizers alike.
Starbucks Fuels the LA28 Olympic and Paralympic Games with Exclusive Coffee Partnership
Starbucks steps up as the exclusive coffee partner for the LA28 Olympic and Paralympic Games, reaffirming its commitment to fuel athletes, fans, and volunteers throughout this landmark event. This partnership symbolizes more than just a caffeine boost; it represents a collaborative pursuit of sustainability, community, and excellence, aligned with the core values of the Olympic movement. Starbucks will provide specially crafted beverages inspired by the diversity of Los Angeles, alongside innovative reusable cup programs designed to minimize environmental impact during the Games.
As part of its support for Team USA and the broader Olympic community, Starbucks is launching a series of initiatives that include:
- Exclusive athlete-approved blends developed in collaboration with Team USA nutritionists
- On-site cafes across key venues offering convenient refreshment hubs
- Community outreach programs to promote wellness and inclusion through coffee-driven events
| Initiative | Description | Target Audience |
|---|---|---|
| Athlete Blends | Custom coffee blends tailored for peak performance | Team USA Athletes |
| Sustainability Program | Reusable cup campaigns to reduce waste | Fans & Volunteers |
| Community Events | Local coffee tastings and wellness workshops | Local Communities & Visitors |
Driving Team USA’s Success Through Sustainable Coffee Practices and Community Engagement
Starbucks is powering Team USA’s journey to LA28 with more than just premium coffee. By integrating sustainable sourcing practices and community-driven initiatives, the coffee giant ensures every cup served supports both athletes and the environment. Starbucks collaborates with coffee farmers worldwide, fostering regenerative agriculture techniques that improve soil health and increase biodiversity, while reducing carbon emissions. These efforts align with the Olympic spirit of resilience and respect, translating sustainability into action from the farm to the finish line.
Beyond environmental stewardship, Starbucks is deeply committed to enhancing the local communities that host the games. Through programs focused on youth empowerment, diversity, and inclusion, Starbucks engages volunteers and partners to create lasting social impact. Key initiatives include:
- Community Coffee Gatherings: Local events promoting unity and connection through coffee.
- Youth Leadership Development: Scholarships and mentorship for the next generation of leaders.
- Waste Reduction Campaigns: Programs encouraging zero waste consumption around Olympic venues.
| Initiative | Impact | Duration | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Regenerative Agriculture Programs | Reduce carbon footprint by 30% | Ongoing since 2020 | ||||||||||||||||||
| Youth Leadership Scholarships | 500+ scholarships awarded | Annual | ||||||||||||||||||
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Starbucks is powering Team USA’s journey to LA28 with more than just premium coffee. By integrating sustainable sourcing practices and community-driven initiatives, the coffee giant ensures every cup served supports both athletes and the environment. Starbucks collaborates with coffee farmers worldwide, fostering regenerative agriculture techniques that improve soil health and increase biodiversity, while reducing carbon emissions. These efforts align with the Olympic spirit of resilience and respect, translating sustainability into action from the farm to the finish line. Beyond environmental stewardship, Starbucks is deeply committed to enhancing the local communities that host the games. Through programs focused on youth empowerment, diversity, and inclusion, Starbucks engages volunteers and partners to create lasting social impact. Key initiatives include:
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