Amid escalating tariff battles, U.S. alcohol sales have plummeted by a dramatic 66%, with Canadian consumers turning away from American spirits in droves. This deepening trade conflict is striking a harsh blow to the U.S. liquor industry
China’s Gen Z is shaking up the liquor world, eagerly embracing sweet, fruity baijiu flavors like plum and berry over the traditional strong spirits. This exciting shift is igniting a surge of innovation and daring new marketing strategies across the entire industry