India’s booming market is captivating Western fashion giants eager to leave their mark, but cultural missteps could ignite backlash. To succeed in this vibrant and diverse landscape, global retailers must expertly navigate local sensitivities and build genuine connections with Indian consumers
Lululemon’s strategic sourcing and production practices position it to sidestep potential tariffs from Trump’s trade policies, while Canada Goose, reliant on U.S.-manufactured materials, may face rising costs. The differing approaches highlight contrasting challenges in today’s trade landscape.
