Tour de France sponsor Zwift is revolutionizing cycling like never before, blending virtual training with real-world racing to completely transform the sport. This trailblazing approach showcases how tech brands are reshaping traditional sports through cutting-edge innovation and immersive digital experiences
Swatch is navigating mounting challenges as shifting consumer tastes and fierce competition put sales under pressure. This iconic Swiss watchmaker is boldly embracing digital innovation, all while honoring its timeless legacy in a market that’s evolving faster than ever
India’s booming market is captivating Western fashion giants eager to leave their mark, but cultural missteps could ignite backlash. To succeed in this vibrant and diverse landscape, global retailers must expertly navigate local sensitivities and build genuine connections with Indian consumers
Lululemon’s strategic sourcing and production practices position it to sidestep potential tariffs from Trump’s trade policies, while Canada Goose, reliant on U.S.-manufactured materials, may face rising costs. The differing approaches highlight contrasting challenges in today’s trade landscape.
