Browsing: Chinese consumers

Global consumer brands in China are navigating a complex landscape, striving to truly understand local preferences and behaviors. Experts highlight that uncovering deeper cultural insights is essential for success in this vibrant and constantly evolving market

China’s consumer spending remains sluggish despite reopening efforts, as concerns over economic uncertainty, rising debt, and a cautious outlook weigh heavily on demand-posing a major hurdle to the nation’s post-pandemic recovery