VaynerMedia has been appointed as the lead social agency for HBO Max Australia, driving innovative creative and production efforts. This thrilling collaboration marks a bold leap in HBO Max’s dynamic branding expansion across the Asian market
Browsing: digital marketing
Concerns are rising as a new wave of influencers emerges, threatening to deepen Australia’s $25 billion gambling crisis. Experts warn that their growing reach and bold promotional tactics could drive addiction rates higher and unleash widespread financial hardship nationwide
Meta has unveiled a striking drop in digital advertising spending from Chinese retailers, hinting at possible shifts in the market dynamics. This emerging trend may ripple through the wider advertising landscape, prompting companies to rethink their strategies as they navigate economic uncertainties.
TikTok is set to launch its shopping feature, TikTok Shop, in France, Germany, and Italy, further enhancing its e-commerce capabilities. This move aims to integrate social media and online shopping, allowing users to purchase products directly through the platform.
Brazil’s tourism sector is harnessing the power of TikTok to promote its attractions and culture. By leveraging user-generated content and viral challenges, the initiative aims to engage a younger audience and boost travel interest in diverse regions across the country.