Gen Z’s favorite music stars vary across Europe: U.K. fans crave bold, edgy pop, while France, Germany, Spain, and Italy proudly celebrate their homegrown talents. YPulse reveals the thrilling changes transforming the continent’s musical scene
Browsing: Gen Z
Italy’s Prime Minister Giorgia Meloni is reshaping the far right’s image, captivating Gen Z with a compelling mix of nationalism and social media savvy. Her rise marks an exciting new chapter in how young Europeans are connecting with politics
China unveils an exciting new strategy to captivate Gen Z and millennials across Africa, aiming to ignite its brand appeal among the continent’s vibrant youth through dynamic cultural exchanges, cutting-edge digital platforms, and precision-targeted marketing
At this year’s Tour de France, seasoned veterans are harnessing cutting-edge training methods and high-tech strategies to match the blistering pace of the lightning-fast Gen Z cyclists, sparking an electrifying showdown where experience meets innovation in the fierce battle for the coveted yellow jersey
China’s Gen Z is shaking up the liquor world, eagerly embracing sweet, fruity baijiu flavors like plum and berry over the traditional strong spirits. This exciting shift is igniting a surge of innovation and daring new marketing strategies across the entire industry