Switzerland, alongside France, the UK, Spain, Germany, and Denmark, triggered a dramatic plunge in tourist arrivals to California last year-setting a new record for the steepest decline and deepening the US tourism slump
U.S. and European tourists visiting Japan are now craving deeper, more immersive experiences that go beyond the usual sights. Experts highlight that offering a wider range of hands-on activities will be essential to tapping into the full potential of future international tourism revenue