PSA has turbocharged its global reach by joining forces with Australia’s Foxtel, unlocking thrilling new opportunities in the Australian market. This powerful partnership promises to spark heightened audience excitement and drive the sport’s expansion throughout the region
The European NBA Tour has sparked an electrifying betting boom, driving explosive triple-digit growth in Germany and France, reports Yogonet. As the event’s excitement reaches new heights, bets are flooding in across these dynamic markets like never before!
China’s Anta Sports and Li Ning are reportedly joining forces in a daring bid to acquire German sportswear powerhouse Puma, sources told Reuters. This bold move signals a fierce new rivalry set to reshape the global athletic apparel landscape
Hockey Australia is excited to unveil a vibrant new three-year partnership with BildGroup, proudly announced by the Ministry of Sport. This thrilling collaboration promises to spark grassroots growth and elevate the sport to unprecedented heights nationwide!
As Canadian sports face a financial crunch, experts are cooking up exciting new ways to boost revenue-imagine coffee sales, enhanced event experiences, and legalized gambling. These bold strategies are designed to ignite a comeback and rally fans behind their local teams, CBC reports
Intersport Spain has announced its decision to wind down operations amid fierce market challenges. This bold step marks a significant shift in the Spanish sporting goods landscape, impacting suppliers and retailers across the region
Serie A CEO Andrea Agnelli has identified rampant TV piracy as the key factor behind the league’s recent challenges in Italy, warning that unauthorized streaming is severely slashing revenues and putting the future growth of the sport at risk, ESPN reports
Amer Sports is thrilled to welcome Jeffery Ma as the new President of Greater China. In this key leadership position, Ma will drive regional operations and champion ambitious growth strategies, propelling Amer Sports to new heights across the vibrant and fast-evolving Greater China market
The Boston Celtics have secured a groundbreaking $1 billion investment from Indian steel tycoon Aditya Mittal, marking a significant milestone in the franchise’s history. This remarkable deal, which values the team at an astonishing $6.1 billion, highlights the increasing allure of NBA franchises for global investors.
MLB is actively seeking to expand its fan base in Japan beyond the Dodgers and superstar Shohei Ohtani. With lucrative broadcasting and merchandising opportunities at stake, the league aims to cultivate a broader appeal in the growing Asian market.
