Author: William Green

A business reporter who covers the world of finance.

The Struggles Behind Japan’s Beloved Village Vanguard Stores

Village Vanguard, Japan’s legendary hotspot for subculture lovers, stands at a pivotal moment. With digital media booming and consumer tastes shifting, this cherished bookstore chain faces the challenge of holding onto its one-of-a-kind spirit. Can it transform and flourish in a changing world, or will it fade into a nostalgic chapter of Japan’s colorful history?

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